The seventies were a triumph of street fashion – designers didn’t follow to the crowd, it is often defined consumer trends. During that period clothing became a way of expression, and each social group was developing its own style. “Hallmark” decades have punk and disco.
Fashion capital in the 1970s reflected the mood of society, and it was influenced by punk and disco music.
Street style and fashion for sport
In the 1970s, high fashion influenced the mass production of clothing. It was during this decade, society had to adapt its standards imposed by most of designers, and it was up to a person what to choose how and what to wear. It was the beginning of the time then clothing has become a way of expression, rather than an opportunity to demonstrate social status. The person was the main client to which the producers listened and proclaimed trends.
Polyester was the material of choice and bright colors were everywhere. Men and women alike were wearing very tight fitting pants and platform shoes. By 1973, most women were wearing high cut boots and low cut pants.
Early 1970s fashion was a fun era. It culminated some of the best elements of the 60s and perfected and/or exaggerated them. Some of the best clothing produced in the 1970s perfectly blended the mods with the hippies.